You probably don't know as much as you think you do. When put to the test, most people find they can't explain the workings of everyday things they think they understand. Don't believe me? Find an object you use daily (a zipper, a toilet, a stereo speaker) and try to describe the particulars of how it works. You're likely to discover unexpected gaps in your knowledge. In psychology, we call this cognitive barrier the illusion of explanatory depth. It means you think you fully understand something that you actually...
“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” — Antoine de Saint-Exupéry Most designers will recognise the quote, but it’s a shame so many fail to follow its advice in their writing. Good writing conveys information more clearly, of course, but the reader isn’t the only beneficiary. Writing also makes us better thinkers. Even a talented wordsmith must first clarify his thoughts and eliminate ambiguity to make a convincing argument. Editing is integral...
by Michele Miller, Director, Content Strategy, empathylab.com If you haven’t heard of the newest, hottest social site, Pinterest, you may want to reevaluate your priorities. I can say this now, of course, because I when discovered the site, I also discovered it had already been around for almost two years. Somehow this virtual petri dish of creative inspiration existed in the digital underground for quite some time before it became what it is today – an emerging mainstream destination. So what is Pinterest? The...
A: We struggle with the right words to describe the design process at Apple, but it is very much about designing and prototyping and making. When you separate those, I think the final result suffers. If something is going to be better, it is new, and if it’s new you are confronting problems and challenges you don’t have references for. To solve and address those requires a remarkable focus. There’s a sense of being inquisitive and optimistic, and you don’t see those in combination very often. ~Sir Jonathan Ive
Speech given by Chetan Bhagat at the orientation program for the new batch of MBA students Good Morning everyone and thank you for giving me this chance to speak to you. This day is about you. You, who have come to this college, leaving the comfort of your homes (or in some cases discomfort), to become something in your life. I am sure you are excited. There are few days in human life when one is truly elated. The first day in college is one of them. When you were getting ready today, you felt a tingling...
A well known speaker started off his seminar by holding up a $20 bill. In the room of 200, he asked, "Who would like this $20 bill?" Hands started going up. He said, "I am going to give this $20 to one of you but first, let me do this." He proceeded to crumple the dollar bill up. He then asked, "Who still wants it?" Still the hands were up in the air. "Well," he replied, "What if I do this?" And he dropped it on the ground and started to grind it into the floor with his shoe. He picked it up, now all crumpled and...
'You've got to find what you love,' Jobs says This is a prepared text of the Commencement address delivered by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, on June 12, 2005. I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories. The...
A Professor at one of the IIM's was explaining marketing concepts to the Students:1. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. "Marry me!" - That's Direct Marketing" 2. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: "He's very rich. "Marry him." -That's Advertising" 3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: "Hi, I'm very...
Cool :)
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